Tuesday, October 21, 2008

2008 Halloween Countdown 21: Elvira's Night Brew

The Mistress of the Dark's relationship with the Coors Brewing Company became rocky because they wanted to tone down her sexy image (that's why you see less of her cleavage). She decided not to renew her contract in 1996 and decided to start her own beer label. The result was Elvira's Night Brew and I managed to buy a few six packs (I wished I had all the bottles and holders but I did keep seven bottles and two holders). Only one of the local liquor stores stocked Elvira's Night Brew and a six pack sold for $5.79 at the time. The dark beer tasted much better than Coors and Coors Light. Unfortunately, Elvira's Night Brew only lasted a year since she could not enter the Colorado Beer Convention since her neckline was too low.
Six pack of Elvira's Night Brew #1
Six pack of Elvira's Night Brew #1

Six pack of Elvira's Night Brew #2
Six pack of Elvira's Night Brew #2

Empty bottle of Elvira's Night Brew
Empty bottle of Elvira's Night Brew

Elvira's Night Brew bottle labels
Elvira's Night Brew bottle labels

I found the following promotional items on eBay:
Elvira's Night Brew glass
Elvira's Night Brew glass

Elvira's Night Brew circular tin sign
Elvira's Night Brew circular tin sign

Elvira's Night Brew life-size standee
Elvira's Night Brew life-size standee

1 comment:

Darius Whiteplume said...

Since when to we allow the brewing industry to be so Puritanical? :-D I am pretty sure I have seen some Coors commercials with cheerleaders or bikini babes... Prudes!