Ads include Private Jones on the back of a captured Japanese soldier promoting Eveready Batteries, Adventures of "R.C." and Quickie in "Circus Terror!" to promote Royal Crown Cola (there is a drawing of Duncan Renaldo at the end of the ad from the movie, The Cisco Kid Returns), a Wheaties New Library of Sports centerfold ad, a half ad for a real U.S. Army plastic helmet and Volto From Mars promoting GrapeNuts Flakes (the bottom has "Tune in Hop Harrigan Blue Network Mon. thru Fri.").
A text story titled "Mad Money" by Eddie Bell can be found after the Starman feature and is continued on the back cover, which I don't have.
Here is the cover of Adventure Comics #97:
Here is my coverless copy of Adventure Comics #97 (there is a tear at the top):
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